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Nothing is as Important as You Think…..

Nothing in life is as important as you think it is when you are thinking about it.

When we think, all of our focus is on the thing we are thinking about. Thus, the importance of the said thing/item we are thinking about receives our undivided attention and focus. Suddenly, our thinking becomes the most important agenda item in our mind.

For example, John wants to ensure his whole team is able to seamlessly communicate about a project without having to use email. He finds a new software that logs conversations and makes it easy to hold team members accountable for their assigned tasks. In his mind, this is the most important agenda item for his company to tackle in efforts to create a more stream lined organization. The software is free and requires very little training to implement. Yet, no one buys into his idea and he is left dumbfounded. He starts to question the leadership team, the CEO, and all of his fellow teammates as he has no idea as to why no one will adopt this new program that obviously reduces confusion and increases profitability. John has fallen into the trap of believing what he thinks about is of the utmost importance. This is in fact false.

John has failed to realize the human element and the mental strain required to adopt and learn a new system. While, yes his system is more efficient, it is not the most important or pressing issue to tackle. He failed to see the opportunity cost of rallying the troops to create movement and getting everybody on the same page.

Therefore, nothing in life is as important as you think it is when you are thinking about it. Thinking does open the mind to new possibilities in a vacuum, but when released into the World, your isolated thinking is myopic and one-sided. When you stop thinking, the importance of your thought becomes salient.

-Justin A. Burger, MBA

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